It's the Outcome.
Individual Proficiency Assessment
Client details
Company name
Industry
Assessment audience
Shown on the intro screen.
URL slug
Short identifier for the shareable link. Lowercase, no spaces. Leave blank to auto-generate from company name. e.g. ntt gives you ?config=ntt
Q1 — recognizing outcome language
Buyer role and context
Replaces the generic "VP of Operations at a logistics company".
Correct answer — outcome-based response
Lead with specific, measurable outcomes. Include real metrics for this industry.
Wrong answer A — features / credentials
Keep to 35–45 words, similar length to the correct answer and wrong answer B.
Wrong answer B — implementation / ease
Keep to 35–45 words, similar length to the correct answer and wrong answer A.
Q5, Q6, Q7 — offer-specific questions
Primary offer name
Key outcomes this offer delivers
2–3 specific, measurable outcomes. Used to guide AI scoring of Q5.
Q6 — buyer profile for the narrative exercise
Buyer role
Buyer industry
Their priority challenge
2–3 sentences. The richer this is, the more realistic the exercise.
Q7 — feature-to-outcome chain
Feature for the chain exercise
Pick one specific, concrete feature. The participant completes the chain from here to financial outcome.
✓ Saved to Airtable
Individual Proficiency Assessment

Are you selling outcomes — or features?

Ten scenario-based questions, about 30 minutes. Grab a coffee or your drink of choice. Each one tests a specific skill, not what you think you know.

This assessment reveals how you actually think about customer outcomes — not how you think you think about them. There are no trick questions, but there are wrong answers. Be honest. The feedback is immediate and personalized, and it's only useful if your responses reflect how you genuinely operate today.

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Answer in your own words. We want to measure your ability, based on what you know. So please answer these questions yourself. We're not saying don't use AI to do your job. But this is only a useful measure of you if the answers are genuinely yours.

When you finish, you'll get a link to your results so you can come back to them anytime.

Results

Complete the assessment to see your results.

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Your development plan will appear here once the assessment is complete.